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Product Description
AUSTRALIA'S
PUREST PROTEIN
If you want a clean, pure & highly functional protein with no additives or fillers, choose PUREnWPI™.
CLINICALLY PROVEN
Native whey proteins produce superior muscle power adaptations and recovery compared with standard whey proteins(2), with NATIVE whey shown to promote faster recovery and neuromuscular adaptations after training than standard whey.
HIGHER BIO-AVAILABILITY
Compared to market leading specialty protein powders average, PUREnWPI™ offers higher levels of BCAAs, EAAs, Glutamine & Glutamic Acid & Leucine.
FASTER RECOVERY
With 24% more Leucine then leading competitors brand average and Native Whey proven to absorb faster compared to other whey protein sources*, PUREnWPI™ aids faster muscle growth & recovery
TO BE THE BEST YOU
NEED THE BEST
PUREnWPI™ is Australia’s purest protein.
Made directly from high quality fresh Australian Milk, Pure Native Protein sets a new benchmark in high performance sports nutrition.

1. NON-DENATURED NATIVE PROTEIN
Native Proteins have their naturally occurring protein structure preserved and are derived from fresh milk.
Unaltered by heat, chemicals, enzyme action or processing.
Native Proteins have amongst the highest biological value of any protein.
A complete protein with higher naturally occurring levels of key amino acids all in correct balance.
2. WORLD CLASS FILTRATION
Australia’s only Native Whey Protein Isolate manufacturer. Utilising new and advanced innovative serial membrane separation technology.
Allowing a gentler filtering of delicate whey proteins directly from cold milk preserving the natural structure of protein.
3. HIGH IN AMINO ACIDS
> 90% protein ~ 27g per serve, +15% more BCAA* 6.5g per serve
+11% more EAAs* 13.5g per serve, +24% more Leucine* 3.4g per serve
+11% more Glutamine & Glutamic Acid* 5g per serve (vs. leading competitor brand averages)
4. 100% NATURAL
With only 4 natural ingredients, zero artificials, chemicals or acids, no soy lecithin, no antibiotic or hormones, no fillers, binders or caking agents.
PUREnWPI™ is 100% natural, low in sugar and lactose with natural flavours and sweetened with monk fruit extract.
CLINICALLY PROVEN
FASTER MUSCLE GROWTH & RECOVERY
Native Whey shown in clinical trial to increase Leucine absorption levels
† Hamarsland, H. et al. BMC Nutr. 3, 10 (2017) (1)
Garcia-Vicencio et al. Frontiers in Physiol. 2018: 9: 1312 (2)
NATURALLY HIGHER LEVELS OF
AMINO ACIDS
~90% PROTEIN
27g per serve | 91.2g per 100g
From a superior whey source with optimised absorption benefits.
+11% GLUTAMINE & GLUTAMIC ACID*
5g per serve | 16.8g per 100g
Helps build, repair and protect muscle tissue by reducing muscle breakdown.
+11% ESSENTIAL AMINOS (EAA)*
13.5g per serve | 44.6g per 100g
Supports new muscle growth and has positive effect on muscle recovery
+15% BRANCHED CHAIN AMINOS (BCAA)*
6.5g per serve | 21.6g per 100g
Fuels muscle growth at the celluar level for greater protein synthesis
+24% LEUCINE*
3.5g per serve | 11.2g per 100g
This king of amino acids is directly found in muscle tissue and assists glucose uptake and muscle growth.
*When compared to 100g leading protein powder brand
4 INGREDIENTS
PURELY NATURAL
CHOCOLATE FLAVOUR INGREDIENTS
Native Whey Protein Isolate (94%), Cocoa Powder (3.3%), Natural Flavour, Monk Fruit Extract.
VANILLA FLAVOUR INGREDIENTS
Native Whey Protein Isolate (98%), Natural Flavour, Monk Fruit Extract.
NATURAL INGREDIENTS
Native Whey Protein Isolate (100%)
Available in Chocolate, Vanilla & Natural Flavours.
▲ Check the price / flavour options AVAILABLE NOW ▲
100% NATIVE WHEY ISOLATE WITH
UNRIVALED
NUTRITION
840g/1.8lb | 28 serves (30g) OR 1.5kg/3.3lbs | 50 serves (30g)
Nutritional information based per 30g serve of natural flavour
▲ Check the price / flavour options AVAILABLE NOW ▲
FROM MILK TO MUSCLE
AUSTRALIA’S ONLY PRODUCER OF PURE NATIVE WHEY ISOLATE
Vitalstrength PUREnWPI™ uses only 100% Native Whey Protein Isolate sourced directly from trusted Australian dairy farms.
We use only the highest quality fresh Australian milk together with state-of-the-art manufacturing processes right here in our own facility in Shepparton, Australia.
Bringing you a protein like no other, intentionally different.
NATURAL ATHLETES
With no fillers, binders, anti-caking agents or artificial ingredients.
FOAM EQUALS PURITY
PUREnWPI™ will foam when shaken with liquid, then settle. This is the ultimate proof of purity of process just like fresh milk or egg whites.
ULTIMATE ATHLETIC PERFORMANCE
Aiding faster muscle synthesis & recovery with a faster absorbing whey protein vs. other whey protein sources†
INFORMED SPORT
This product is formulated free from banned substances and is manufactured in an Informed Sport registered facility.
Product Reviews
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Best tasting protein powder for weak stomachs out there!
Posted by Janet H. on
I was dubious about jumping on board to the protein shake thing. After working out in the morning, I have three young kids and a full time job and always have struggled to fit in breakfast. I always just eat whatever I find on the go whilst trying to be healthy and I never quite get the protein i need.
I was recommended PUREnWPI 100% Native Whey Isolate and I have never looked back! In the past, protein powders have never agreed with my stomach, the taste eventually makes me feel nauseous and I always give up!
This powder has changed my life. I feel good, have noticed muscle definition changes and I actually look forward to breakfast! The best way to start my day. -
Great product
Posted by Kate W. on
Easy to digest and not an overpowering taste. Very easy to consume. Was also delivered in great time!
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Lean & Clean
Posted by Andrew P. on
Bought this from a recommendation from a friend. Quietly impressed with the macros and leucine levels. Aussie whey too!
NUTRITION
DIRECTIONS
Mix 30g (approx. 1 heaped scoop) of Vitalstrength PUREnWPI with 200ml-250ml of cold water.
Best taken within 30 minutes of training and/or betweenmeals. Serving size and frequency may be increased for athletes after consultation with a fitness or healthcare professional.
NUTRITIONAL INFORMATION
Contains: Milk. Made on equipment which processes Gluten, Soy and Egg.
Contains: Milk. Made on equipment which processes Gluten, Soy and Egg.
Contains: Milk. Made on equipment which processes Gluten, Soy and Egg.
Storage: Replace lid immediately after use and store below 30°C in a cool, dry place. See base of pack for best before date. This product is sold by weight - contents may settle.
Advisory Statement: This product should be used in conjunction with an appropriate physical training or exercise program. This product is not intended as a sole source of nutrition and should be consumed in conjunction with a nutritious diet and appropriate fluid intake. Not suitable for children under 15 years or pregnant women: should be used under medical or dietetic supervision. Exceeding the recommended serving size may cause harm due to the high level of vitamins and minerals.
Nutritional, Ingredient and allergen Information are correct at time of publish. We always ensure the information on this website is updated with the latest information. From time to time recipes may change and may take time to flow through to customers. Therefore we advise our customers to always read the label on the pack before consuming our products. If you require specific advice on any Vital Strength product, please contact our Customer Service team where we will be happy to answer your questions.
SHIPPING
We know you want to get your Vitalstrength supplements fast, so we use several delivery partners depending on the size of your order and location within Australia.
Orders are despatched Monday-Friday (ex NSW public holidays).
The following shipping rates apply. Shipping is calculated within your shopping cart, once you select your delivery postcode. *Several regional areas do not qualify for free shipping due to the increased costs in shipping these items from our Sydney facility.
$6.90 Flat Rate Shipping | Sydney Metro Areas | $12 Flat Rate Shipping | Melbourne, Brisbane & Adelaide Metro Areas |
$14.95 Flat Rate Shipping | Perth Metro, NSW Country, Sunshine Coast, QLD Country, VIC Country, SA Country & Tasmania |
$19.95 Flat Rate Shipping | WA Country, NT Country, Darwin & Alice Springs |
SAME DAY DESPATCH
Orders received before 2pm on a business day are despatched that day, orders received after 2pm will be despatched on the next business day. Orders placed on the weekend will be sent on the next business day.
ORDERS LEFT UNATTENDED
We will not leave orders unattended. Ensure the delivery address you supply will have someone authorised to accept delivery between 8am-5pm Monday-Friday. If our delivery partner is unable to make a delivery, a card will be left advising of the procedure to arrange collection or redelivery of your order.
For full shipping details please click here for our detailed shipping page
RETURNS
We want you to love our products and enjoy your shopping experience whether in our retail partner stores or at www.vitalstrength.com. If you are unhappy with any Vitalstrength product, please contact us via email or phone 1800 687 117 within 14 days of receipt.
For full terms and conditions regarding our returns policy please visit our returns page here.